Client: Fora Travel
Role: Lead Designer
Year: 2022
Work done at Studio Rodrigo in collaboration with Ritik Dholakia, Greg Ervanian, and Zack Scheinfeld

Fora is a travel agency that offers personalized, curated travel experiences while fostering a vibrant community of travel agents. The goal of the rebranding project was to refresh their visual identity—including the logo, typography, and color palette—and update their website to reflect their innovative, community-driven approach. A flexible design system was developed to ensure consistency across all platforms, with a focus on positioning "travel agents" as the stars of the brand.

This rebrand established Fora as a new leader in the travel industry, appealing to both travelers seeking unique experiences and agents looking for a supportive, modern community.